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Apgujeong, Cheongdam-dong, and Seorae Village, Seoul

Apgujeong, Cheongdam-dong, and Seorae Village, Seoul

Apgujeong Rodeo Street is the main fashion trend street in Korea, which emerged in the early 1990s. Now, it has become a representative spot reflecting youth culture and the latest fashion trends.  Cheongdam-dong Fashion Street is the most luxurious shopping area in Korea.  Seorae Village is a small, affluent French enclave in Seoul. It is home to approximately 560 French people, accounting for roughly 40% of the French community in South Korea. 198

Horim Art Center, Dosan Park, and Space* C (Coreana Cosmetics) Museum in Seoul

Horim Art Center, Dosan Park, and Space* C (Coreana Cosmetics) Museum in Seoul

The Horim Museum is a privately run art museum in Korea. The museum displays antique and modern art as well as special exhibitions. Dosan Park was established in 1973 to commemorate the achievements and legacy of independence activist An Chang-ho, whose pen name was Dosan. The Coreana Cosmetic Museum is related to the Korean cosmetics company Coreana. Its collection is based on 53,000 items collected by Dr. Yu Sang-Ok, one of the executive directors of Coreana. 196

Garosu-gil in Seoul, South Korea

Garosu-gil in Seoul, South Korea

Garosu-gil is a street lined with many name-brand clothing stores, coffee shops, and small restaurants.  The Traditional Wine Gallery showcases a variety of Korean traditional alcoholic beverages for display and sale.  Samsung Town is the location of Samsung’s headquarters. 195

Ewha University Museum, Seoul

Ewha University Museum, Seoul

The Ewha Womans University Museum was established in 1935 to preserve the cultural heritage of Korea. Initially, items related to folk art, traditional woodwork, and pottery were displayed in the main university hall. This later led to the opening of the museum to display and store the growing collection. 191